Designing, testing and launching a new service requires more than thinking about how to create value for the user. To create a new service, you have to capture value back for the organization as well.
This workshop goes beyond filling in blanks on a template, and instead takes a practical, case study approach to exploring strategies for designing and testing the elements of the business model of a service, including:
- How to build a go-to-market strategy prototype
- How to define possible revenue models
- How to map out a learning plan to test your business model in the market
This workshop is geared towards those with a working knowledge on how to lead with the customer and explore for unmet needs, but who want to hone their ability to stand up a new service to meet that need.