That crunching sound you hear is your retail organization being crushed between Amazon and Walmart. If you think Omni-Channel is the future of retail, you will only be seeing your customers in your “rear-view” mirror. Consumer behavior has shifted and will continue to shift faster and faster. In order to thrive in this new retail paradigm, you need to evolve from a transactional model to a service model. Service will unlock exchanges of value between your brand and customers that are currently being left on the table. Craig will share frog’s approach to building Zero-Channel experiences and how the business-value needs to change, in order to thrive in the 21st century retail economy.