Designing with Data & the Future of Grocery Shopping

With Instacart, customers can get groceries delivered from their favorite local stores in as little as an hour. We think this is the future, and have already started to see some changes in the industry that reflect that. To make this a reality in today’s world, we have to work with many constraints that are in place because of the way grocery stores have always operated. In this talk, I’ll talk about the two hardest parts of an Instacart shoppers job, finding items and making good replacements, and how we’re helping them make good decisions through data.