Talk

Return on Experience, Making the Business Case for Design

Have you researched and designed an elegant solution to a service problem only to see your ideas die on the drawing board? Do you find it challenging to successfully advocate for the needs of your end-users and to create a compelling case for change? Consultants and design leaders are increasingly finding that they need to translate design benefits into business terms and to compete for finite resources. In this talk and case study, you will learn how to assess and estimate the financial basis for a Return on Experience (ROE) and to model a compelling business case for your service design project.