Designing Conversations

As designers, we all know that creating a product or experience that people know how (and actually want!) to engage with is everything. What isn’t always obvious, though, is whether a usability problem is in fact an understandability problem. The words you’re using in your experience could be at fault here. Luckily, it’s an easy fix, if you know how to solve for it. Lauren will talk about her experience as a content designer on design and product teams. She’ll introduce how her team practices content-first UX design, and architects information for understandability. Most importantly, she’ll share content design principles that will enable you to design end-to-end experiences that feel like personal, genuine conversations.