Tim Irvine

National Design Director

Fjord

Tim is Fjord’s regional design director for North America. Tim joined the Fjord team after Accenture’s acquisition of Acquity Group in 2013, where he was the Chief Experience Officer. As the regional design director Tim is responsible for championing, living, and cultivating great design, enabling Fjord teams to have a significant and positive impact.

Tim leads diverse teams consisting of design research, interaction design, and visual design and content, working with them to solve complex problems in memorable ways.

Tim entered the design world through early studies in industrial design, which sparked his ongoing interest in research, solving human problems, and the designer’s challenge to take a compromised existing condition and make it a preferred one.

Sadly his love of product design was significantly outpaced by his profound weakness in engineering, resulting in an early career in graphic design and branding. It wasn’t until he moved to digital media in the mid-90s that Tim was able to get back to the type of human-centered, research-based work that stirred him to pursue a career in design in the first place.

After six years of press checks and paper cuts, Tim got his start in the creation of human-centered experiences with first-wave digital shop Giant Step. In the course of a decade, Tim was able to evolve his role to become the design lead for Leo Burnett’s digital agency, Arc Worldwide, working with a range of clients including Cadillac, Scion, and Disney.

Before moving to Acquity Group to build out their design capabilities, Tim spent a year building his design fitness with digital design boutique 15letters. There, he worked with 20 people and 2 dogs on award-winning rich media efforts for Orbitz and the Field Museum. Tim has been awarded multiple awards for creativity and efficacy, is a frequent judge of design competitions, has been interviewed by AdAge and Communication Arts, has spoken at AIGA Gain and AdTech conferences, and has served on the Chicago board of AIGA.

Tim is defined more by his surrender to the women of his home (three daughters and a lovely wife) than he is by his work, and recharges by working in three dimensions with his girls – be that cooking, making jewelry, playing basketball or taking photos. Getting his 1980 Vespa P200 to run consistently would be considered a long-term goal.