Richard Ekelman


The Service Experience Academy

Rich's passion is to grow Service Design in Chicago through accessible education. In 2014, he co-founded Service Experience Chicago, a 501(c)3 charity dedicated to this cause. Rich has worked this with individuals (patients, physicians) and organizations (technology companies, health providers, and communities) to co-create holistic services and systems.Before founding the Service Experience Academy, Rich was a service design consultant for major brands such as Verizon, ATT, International Hotels Group, United Healthcare International, Synchrony Bank, American Express. He has also been a service designer on internal teams at Walgreens and bswift, an Aetna company. 

Rich holds an MFA in Service Design from the Savannah College of Art & Design in Savannah, GA as well as a BA in Psychology from Montclair State University in Montclair, NJ. From 2004 to 2008 he served honorably in the US Navy.