Pam Nyberg is the Director of Experience Design at Humana. She and her team have collaboratively developed new businesses, markets, strategies, digital and mobile collateral, communications, physical environments, internal operations, and clinical programs worth hundreds of millions of dollars. Pam has 20+ years of global consulting and corporate experience in design, innovation strategy, design education, and design management. She’s worked for employers including Whirlpool, Doblin, Procter & Gamble, Newell Rubbermaid, Thrive, and IDEO. Past clients include HP, McDonalds, Microsoft, Eli Lilly, Pepsi, Philips, Steelcase, SC Johnson, Boeing, and SK Telecom. She’s taught design topics to national and international audiences, corporations, and in world-class design programs including Stanford University and IIT’s Institute of Design. Pam’s efforts have earned national and international design awards, and her work has been recognized by Smithsonian’s Cooper-Hewitt National Design Museum, Wall Street Journal, Harvard Business Review, New York Times, and Fast Company. She earned an MDes from IIT’s Institute of Design, an MS in Human Factors Engineering from the University of Michigan, and a BA in Math from DePauw University.